Tesla’s has begun to invite winners of its referral program to attend a viewing of SpaceX’s upcoming Falcon Heavy launch at Cape Canaveral, Florida.
Tesla’s invitation indicates that each referral program winner will be allowed to bring one guest to the special event. An agenda for the Falcon Heavy launch will also be provided within weeks of the launch.
Congratulations on completing Secret Level 3 of the Tesla Referral Program.
You and a guest are invited to join us for an upcoming, once-in-a-lifetime experience: an exclusive viewing of a SpaceX Falcon Heavy launch.
You will receive a detailed agenda in advance. Please note that dates may be announced within weeks of the launch and are subject to change. Space is limited.
We look forward to seeing you.
The upcoming Falcon Heavy launch marks the first time SpaceX’s three-core rocket will blast off since its historic February debut last year when it carried Elon Musk’s personal Cherry Red Tesla Roadster — complete with Starman and a number of fun Easter Eggs — to space.
Millions tuned in to watch SpaceX’s live broadcast of the event, which included iconic moments such as Starman’s view of the Earth from his space-bound Roadster and the perfect landing of Falcon Heavy’s two side boosters.
The upcoming launch represents SpaceX’s planned operational debut of Falcon Heavy, with the rocket being tasked to take an Arabsat 6A satellite into orbit. Despite its mission being all-business, the Falcon Heavy launch promises to be yet another unique experience for winners of Tesla’s referral program, as they will be able to witness the world’s most powerful operational rocket today in action.
— LikeTesla (@LikeTeslaKim) March 3, 2019
An invitation for the Falcon Heavy’s launch was included in Tesla’s Referral Program, which was retired last month. The invitation was part of the program’s “Secret Levels,” and categorized under “Amazing Adventures.”
Tesla’s Referral Program featured several space-themed rewards. Apart from an invite to a Falcon Heavy launch, the electric car maker’s “Secret Levels” also had a perk called “Launch a Time Capsule into Space,” which features owners sending items to deep space orbit. Tesla owners with at least one qualifying referral were also given the opportunity to send a laser-etched photo of their choosing to space.
Tesla ended its popular Referral Program on Feb 2, 2019, after citing cost reductions as a primary reason for canceling the incentivized customer program. “It’s adding too much cost to the cars, especially Model 3,” Musk wrote on Twitter.
While the program was active, Tesla owners were given elaborate prizes that varied based on the number of Model S, Model X, and Model 3 referral sales made. Grand prize winners referring more than 50 vehicle sales qualified for a free next-generation Tesla Roadster. Some notable influencers within the community won as many as two Roadsters.