Tesla at a tipping point: How a focus on safety and features is building a formidable car brand

By Simon Alvarez Posted on August 5, 2019 Last week, JD Power revealed the results of a study about the public’s perception of electric vehicles and autonomous driving technologies. The results of the survey were not that encouraging, with 68% of the respondents stating that they had zero experience with electric cars. The majority of …

Tesla Model 3 featured in Chevron ad for battery and fast charger investments

By Dacia J. Ferris Posted on August 4, 2019 Chevron’s investment into clean energy technologies seems to have a clear inspiration: The success of Tesla. In a marketing video touting the energy giant’s partnerships with Natron Energy and ChargePoint, a white Tesla Model 3 was featured while the future omnipresence of electric vehicles was being …

Tesla launches clever marketing push in China ahead of local Model 3 production

By Simon Alvarez Posted on July 31, 2019 As Gigafactory 3 nears completion, Tesla is running full speed in its efforts to promote the company and its electric cars to the greater Chinese area. Among the most recent ones is a special partnership with Star Alliance, one of the region’s largest and most prominent airlines …