Tesla Cybertruck reservation holders maintain high ‘intent to buy,’ survey

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According to a new survey, Tesla Cybertruck reservation holders still firmly intend to buy, years after the initial announcement.

The car reservation system has dramatically grown in popularity since Tesla made it a core part of its brand, and it’s no wonder why. By allowing customers to reserve a vehicle ahead of time, automakers gain an additional stream of revenue, an easy gauge of interest in its upcoming model, and even a reduction of required storage space. Now, ahead of the Tesla Cybertruck’s launch later this year, surveyed reservation holders appear dedicated to still buying, even years after the vehicle was announced.

The survey, conducted by Recurrent Auto, first gauged customers’ intent to buy different reserved models in June of last year but has since been updated with a replicated survey from last month. Recurrent found that Tesla vehicles, including the Cybertruck, had an exceptionally high intent to buy, especially compared to some more recently announced electric vehicles.

Credit: Recurrent Auto

Credit: Recurrent Auto

According to its findings, roughly 75% of Cybertruck reservation holders plan to purchase the vehicle, which essentially remains unchanged from last year. Other vehicles with a strong “intent to buy” include the Rivian R1T and R1S, the Ford F-150 Lightning and Mustang Mach-E, and the Aptera. On the other hand, the Chevrolet Silverado EV had the least intent to buy, with just over 20% of reservation holders planning to go through with their purchase.

Strangely, truck buyers, in particular, held a large number of reservations from numerous different brands, primarily consisting of the Ford F-150 Lightning, Rivian R1T, and Tesla Cybertruck.

Luckily, Tesla Cybertruck buyers shouldn’t have too much time to wait, especially as more production equipment comes online at the Giga Texas facility where the electric truck will be produced. On top of this production readiness, there have been a growing number of sightings of the Cybertruck, indicating that a final prototype design has been made, and is now entering final regulatory certification.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

Tesla Cybertruck reservation holders maintain high ‘intent to buy,’ survey

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Tesla Megapack project breaks ground, Arizona’s largest project yet

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A new Tesla Megapack project has broken ground in Arizona, and when it comes online in 2024, it will be the state’s largest energy storage system.

For utilities, battery energy storage is one of the most helpful new technologies they can employ to reduce fossil fuel dependence and increase the reliability of their associated grid. By holding onto excess power generated during lulls in demand, power companies can more easily address peak demand and, importantly, reduce costs. Now, a new Tesla Megapack energy storage system is set to do just that in Arizona.

The Sierra Estrella energy storage facility, constructed by utility company Salt River Project (SRP) and energy system constructor Plus Power LLC, will be the largest of its kind in Arizona. The massive network of Tesla Megapacks will have a capacity of 1,000MWh, enough energy to power 56,000 homes for four hours. According to previous information released by SRP, the project was set to cost $400 million, but this does not account for the recent Tesla Megapack price cut.

This comes as Arizona attempts to become a leader in the use of renewable energy generation systems. According to the U.S. Energy Information Administration, Arizona is unsurprisingly the fifth top producer of solar energy, constituting a considerable 9% of its overall power generation. Moreover, while still receiving a significant 43% of its energy from natural gas, other fossil fuels like oil and coal are quickly shrinking in use, representing just over 13% of power generation combined, though nearly all of that share is coal power.

Credit: U.S. Energy Information Administration

Credit: U.S. Energy Information Administration

The rest of Arizona’s energy comes from either Nuclear (28%), hydroelectric (5%), or wind (1%). Cumulatively, these six aforementioned sources account for 99% of the state’s energy generation, with hydroelectric pump storage, biomass, and petroleum accounting for the remaining 1%.

This is where Tesla’s energy storage system can come into play to help the transition. By holding power generated, specifically from the state’s numerous solar energy projects, the new Tesla Megapack can prevent fossil fuel plants from having to be turned on in the first place, primarily addressing peak power in the evening in the Arizona summer. SRP notes that it is currently constructing more solar projects, which will feed the Megapack system as they come online in the coming years.

According to SRP, with the new Tesla energy storage project coming online in 2024 and three other energy storage systems coming online later this year, as much as 10% of its power supply will come from energy storage.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

Tesla Megapack project breaks ground, Arizona’s largest project yet

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Tesla receives mind-blowing interior ‘personalization system’ patent

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Tesla has received a patent for an incredible new “personalization system,” which could make its vehicles more accessible and comfortable than ever before.

There is no doubt that one of the most substantial strengths that Tesla has over its rivals is its software chops. By developing so much of its technology in-house, it has quickly built up a considerable contingent of developers and engineers who are maximizing the use of its physical technology. A patent that Tesla received this morning highlights this strength better than ever before, which could help place Tesla’s interior software game in a league of its own.

According to Tesla’s patent application with the United States Patent Office, its new “personalization system” would be one of the most advanced in the auto industry. The system uses the car’s interior camera system to identify occupants, approximate their size, and personalize settings to optimize comfort and ease of use. The patent application abstract explains this in incredible detail:

Credit: Tesla Patent Application

Tesla first applied for the patent in 2018 and has since made changes to its original application.

The system can adjust numerous settings, including front seat and control positioning based on the height of the front seat occupants, the direction of and use of air conditioning vents based on where and how many occupants are sat throughout the cabin, and audio settings that ensure the ideal listening experience for both front and rear passengers. Further, the Tesla vehicle could identify occupants and apply preconfigured settings for each system, thanks to facial recognition software.

While images in the patent document are limited, they outline a couple of these use cases and the system’s adjustments to ensure ideal comfort.

Beyond just simply making occupants comfortable, the improved personalization system would also expand upon Tesla’s pre-existing safety system. The vehicle could identify incapacitated occupants and could either call emergency services or potentially autonomously drive the person to the hospital. Further, these systems could be used following a car accident, ensuring that the vehicle passengers are uninjured following a crash.

Perhaps the best part of this system is its potential implementation. Thanks to the consistent placement of sensors in Tesla vehicles, from the most expensive Model X to the cheapest Model 3, this system could be implemented rapidly via software updates.

The patent does not outline when or if such a system would be put in place, but with building competition within the electric vehicle market, Tesla may have no choice but to roll this system out as soon as possible. And if the system can improve comfort and safety as much as the patent advertises, it could be a game changer for the automotive industry as a whole.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

Tesla receives mind-blowing interior ‘personalization system’ patent

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