Elon Musk revealed a glimpse of Tesla’s “Cyberpunk” Pickup Truck the night he unveiled the Model Y. But there was a slight problem. No one noticed. So he dished out the spoiler.
As Musk pointed out through a series of tweets, there was, in fact, a “something else” that evening when he took to the stage to highlight the evolution of Tesla. Many believed it to be his Tesla-branded custom Nike sneakers, while the vast majority of the community had previously hoped for a surprise announcement on a Model S & Model X refresh or a Tesla Pickup Truck.
Musk delivered on that hope.
When the webcast for Tesla’s new 7-seater compact SUV ended on Thursday night, the soundtrack for science fiction classic, Blade Runner, served as a prelude to a teaser image of Tesla’s all-electric pickup truck.
“About a minute in, we flashed a teaser pic of Tesla cyberpunk truck,” notes Musk over Twitter.
Musk didn’t go into any other details about the pickup but based on remarks he’s made in the past, and a previous sketch of Tesla’s Truck, the new teaser image appears to be a wraparound tail light on the liftgate to the truck bed.
Tesla’s pickup truck is a project that Musk has been wanting to pursue since 2012. He revealed in late 2017 that the company already had the core design and engineering elements for the truck and that it would be built after Model Y. Over time, Musk continued to drop hints, calling it a “futuristic like cyberpunk, Blade Runner pickup truck” that will be unlike anything in the market.
“(As for the) Tesla pickup truck, we might be ready to unveil that this summer. It will be quite unique,” Musk asserted during the company’s Q4 2018 earnings call.
Tapping into the lucrative pickup truck market comes at a good time for Tesla, especially as legacy manufacturers begin to lay the foundation for electrifying their existing fleets. Competition is also beginning to heat up in the unchartered electric truck segment, most notably being spearheaded by Michigan-based Rivian.