Dotz Wheels to Mod Live At USC 2010

Leading wheel designer Dotz has long been known as the ideal ‘first call’ to improve the look of any car, but for this year’s Ultimate Street Car show at Santa Pod, they’re going one better! Over the three days of the show between the 6th and 8th of August, an assembled Dotz team will transform a stock hatchback into a showstopper, changing almost every part of the car in the process!

In front of a capacity 35,000 crowd, the Dotz build area will be a hive of activity over the weekend as the chosen ride literally gets reduced to a rolling shell, before having numerous upgrades including interior, suspension, induction, exhausts, brakes, audio and of course, a bespoke set of Dotz wheels. As a piece of literal ‘performance art’ it should be quite some spectacle with the team attempting to fit a week’s worth of work into the timeframe of the show.

It’s not only the thronging crowd that will get to enjoy watching the team perform under pressure, as the whole show, including the build, is being filmed for a one-hour special going out on Motors and Eurosport in peak-time air-slots later in the year.

So what car will they use? ‘That’s under wraps at the moment,’ explained Alcar UK Managing Director Kevin Greer. ‘We are still talking to our build and commercial partners to make sure that we all put on the very best show – and the car has to reflect that. The build will be inspirational, informative and entertaining, so bank on it being a core tuner motor – and that we’re going to throw a catalogue of the very best tuning parts at it over the weekend. All being well, if we finish on time, the plan is to run it up the strip to close the show on the Sunday.’

The build area certainly sounds like the place to be during USC with DJs, Models, wheel displays and Dotz merchandising to entertain the crowds as well as the delicious dilemma of well they/won’t they get it all finished on time?

‘We’re quietly confident.’ Smiled Kevin, ‘but that’s an awful lot of work in a tiny amount of time. Join us and find out!’

For more details of the Dotz alloy wheels range, or Alcar’s extensive portfolio of wheel designs, please click to or call 01622 713800

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