By Simon Alvarez Posted on March 12, 2020 Recently, BMW took the wraps off yet another one of its concept electric vehicles, the i4 sedan. The BMW i4 is poised to rival the Tesla Model 3, an electric car that is so disruptive, it is shaking up the midsize high-performance sedan market. Unfortunately for the …
Continue reading “Tesla Model 3 vs BMW i4: How hubris is killing a potential ‘Tesla Killer’”
By Simon Alvarez Posted on November 26, 2019 The market may be warming up to the Tesla Cybertruck has shown in the vehicle’s 200k reservations and its spreading support among social media influencers and athletes, but some rival carmakers do not seem to be as friendly to the polarizing vehicle. Among these are BMW and …
Continue reading “BMW mocks Tesla Cybertruck in social media ad for armored X5 SUV”
By Simon Alvarez Posted on July 5, 2019 BMW CEO Harald Krueger is leaving his post as the German automaker’s chief executive. In an update on Friday, the company announced that Krueger would not be seeking another term in his contract as CEO after it expires next year. A press release from BMW noted that …
