Prolong UK To Rebrand As Synionic

Leading lubricant manufacturer Prolong UK is set to rebrand its entire product range under the new moniker of Synionic. The new nomenclature and logo will soon be seen on its entire range of specialist high performance oils, lubricants and car-care products.

Prolong shot to fame over a decade ago, becoming known as the oil of choice for race teams and discerning enthusiasts. Having proven its worth at every level from F1 through to NASCAR, Top Fuel Drag racing and Time Attack, the product’s superior film strength and ability to ionically bond to the engines surfaces set it apart from the competition, which in the main, still rely on a ‘hydrodynamic wedge’ to keep moving components apart.

Explaining the move, Mike Purchase, Sales Director of parent company ANP Ltd said, ‘The differentiation between Prolong and Synionic is an important one for us. When we first started with Prolong in the UK, we were simply importing it. Over the last few years, we have developed our own blending facilities and have been working tirelessly to improve the performance of its formulation, particularly with regard to its environmental impact upon disposal. The Synionic product is entirely new, so we felt that it deserved an all-new brand. It’s a fully synthetic lubricant that uniquely bonds at an ionic level to moving metal surfaces – hence the name, Synionic.’

The new branding will roll out to retailers over the next few months. Leading race teams have already shown a keen interest in the new range, including multiple Time Attack and Ten Of The Best Champions, Roger Clark Motorsport who have been trialling the latest lubricants as part of their development programme for the 2011 season.

For more information on this, or any Synionic product, please call them Synionic UK on 01628 828473 or click on www.synionic.com

Richbrook Seat Covers. Clean AND Safe!

Car carSeat covers! They’re useful little blighters aren’t they? Saving your interior from the everyday detritus of dirt, grease, dog hair, drinks and food. Problem is, although seat covers score very highly on the functional and practical scale, very few are designed to work properly with the current raft of side airbag seats. In fact, certain designs can actually stop them deploying effectively, leading to possibly catastrophic consequences…

Leading accessory manufacturer Richbrook has addressed this important problem by designing an incredibly hard wearing and waterproof car seat cover that not only looks and performs the part, but also allows all known SRS systems to work as they should, protecting the occupants as well as the upholstery.

The Richbrook seat cover uses Lycra stretch panels on both sides to make for a more snug ‘tailored’ look and usefully, the tough wipe-clean fabric also covers the entire seat back, right to the base, meaning that if any junior rear seat passengers fancy doing their own rendition of ‘Riverdance’ behind you, they won’t be leaving any footprints on your treasured fabric. Best of all, the backrest section features a ‘Rigitube’ insert which precisely fits into the gap between it and the seat squab, allowing the cover to precisely follow the seat contours and making for a supremely comfortable perch.

Priced at just £22.95 and available in a subtly branded Richbrook design, it’s a small price to pay for total protection. Don’t find out the hard way that your seat cover doesn’t work with SRS systems!

We have seen many car seat covers in our time but there is something different about these, they have style!! Richbrook Seat Covers FTW!!!!

You can buy these seat covers directly from Maxxd NOW and have them delivered directly to your front door!! We accept paypal payments for instant payment, same day despatch before 12NOON!


Latest News from Time Attack

Time Attack – Round 5
Pirelli European Drift Championship – Round 5
Modified Live – End of Year Finale

It’s the final countdown for the last round of this year’s Time Attack Series and Pirelli European Drift Championship, both taking place on Sunday 10th October at Snetterton Circuit in Norfolk. The event also hosts the UK’s number-one tuning roadshow, Modified Live, which again features its hugely popular and spectacular blend of static displays, trade stands, car clubs – and more!

As far as Time Attack is concerned things couldn’t be closer, with all seven classes still undecided. After two wins a-piece this season – and just two points separating them at the top of the table – Gareth Lloyd and Steve Guglielmi will be going head-to-head for the Pro-Class title.

However, where Gugelimi’s nimble Lotus Exige shone at the tighter and more technical tracks of Brands Hatch Indy and Cadwell Park in rounds three and four, the long straights and sweeping corners of Snetterton may better suit the power and four-wheel-drive of Lloyd’s Mitsubishi Evolution. Either way, it’s going to make compelling viewing.

But, with the nature of the track at Snetterton completely different to that of any other visited by the series this year, the weekend may well produce a new winner. Therefore, other drivers to look out for will be James Nicholls in his Evo VI and Gavin Renshaw in his Subaru Impreza.

As well as in the Pro-Class, there will be fiercely fought battles amongst the other categories: Club-Pro 4×4 is likely to see Kevin Horsley and Andy Harvey in their shared Impreza GC8 up against the similar car of Paul Doyle, with the Club-Pro RWD class destined to provide a contest between Jamie Wilson (Lotus Exige) and Steve Linton and Paul Wiffin (Toyota Supras).

The title for the Club Challenge 4×4 class will be fought out between Scott Robinson (Impreza GC8) and Fiona Kindress (Nissan GT-R R32), whilst in the FWD category, Bo Nielsen (Astra VXR) is all but home and dry, having amassed enough points to claim a healthy lead in the previous rounds. It will be either Matt Webb (Mazda RX7) or Ronnie Amis (Sierra Cosworth) who claim the title for the RWD Club Challenge class whilst, in the normally aspirated (non-turbo) category, the contest will be between Mark Pollard (Metro 6R4) and Daniel Gannon (BMW M3).

It’s also all to play for in the Pirelli European Drift Championship, with Mark Luney in his Nissan 350Z out to finish the season as he started it with another win to add to his rounds one and two victories. However, with Pete Barber in his Mazda RX7 and Paul Conlan in the Sumo Power Nissan S15 coming into form in rounds three and four respectively, there’s no predicting who’s going to win at Snetterton and take the 2010 Champion’s crown.

And, as if the Time Attack and the EDC cars were not enough to keep everyone entertained, there will be more track action between the competitive sessions, with the appearance of one of the awesome Sumo Power GT Nissan GT-Rs that are currently competing in the FIA GT1 World Championship. Driven on Sunday by Warren Hughes and Peter Dumbreck, the car will be making its final track appearance before heading off to Spain, Brazil and then Argentina for rounds eight, nine and ten of the Global GT series.

Rallying will also be represented this weekend, with Welsh legend Gwyndaf Evans demonstrating one of JRM’s impressive Group N Mitsubishi Lancer Evolution Xs, fresh from winning the Teams’ title in this year’s British Rally Championship.

At lunch time, in what is being branded as the ‘Sumo Power Parade’, The GT1 Nissan race car and the Mitsubishi Evo X rally car will be joined by the company’s road-going 700bhp Nissan GT-R R35, its 360bhp and 400bhp Evo X track-day cars, the Sumo Power Nissan S15 drift car and a standard GT-R owned by Time Attack boss Andy Barnes. This impressive collection of machinery will all take to the track at the same time, with spectators given the opportunity to see which is best through the corners and fastest down the straights!

Adding to the spectacle – and going on all day – will be the End of Year Finale Modified Live Show. With static displays, trade stands, the ever-popular ‘Show n’ Shine’ competition, plus Drift Taxis and a host of automotive-based attractions on site, this element of the weekend is always as popular with the crowds as the action on the track.

Gates open at 9.00, with a warm-up session for the Time Attack teams starting getting underway first thing. The Drift cars have their initial practice session at 10.00, with the first of three live action demos taking place at 10.30. Time Attack qualifying is scheduled to start at 2.00pm, with the finals for the Pirelli European Drift Championship 3.15 and Time Attack at 4.15pm.

Admission tickets are available on the gate, priced at £15.00 per adult on-line and £20.00 at the gate.

For more information visit:

www.timeattack.co.uk
www.europeandriftchampionship.eu
www.modifiedlive.co.uk

Time Attack is sponsored by: Sumo Power, Kleers, Pirelli, Cosworth, K-Sport, SuperPro, Toyo Tires, BC Suspension, Speedhunters.com, HKS, HEL Performance, Samco Sport, Blitz and Santa Pod Raceway.

2010 Time Attack Calendar
24 April: Oulton Park
16 May: Knockhill
27 June: Brands Hatch
1 August: Cadwell Park
10 October: Snetterton