Tesla and Panasonic end solar joint venture at Giga New York ahead of April “company talk” event

Randell Suba

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Posted on February 25, 2020

Tesla and Panasonic are ending their manufacturing agreement to produce solar cells at Gigafactory New York as early as May and with a planned full exit by September this year.

While the two companies scrap their solar joint venture, Tesla and Panasonic will continue its collaboration on automotive batteries, Nikkei Asian Review reported on Tuesday. The partnership was first announced in 2016 and started production of core components for solar panels in 2017.

The solar cells produced by Panasonic at the Gigafactory in Buffalo were also to be utilized for Tesla’s Solarglass tiles, which are solar roof panels designed to look like regular roof tiles, but the solar cells produced by the Japanese electronics company reportedly failed to achieve such look. There were earlier reports that the latest version of the Solar Roof uses solar cells from China with Panasonic ending up distributing its Giga New York-produced solar cells to other clients and Japanese homebuilders.

The termination of the solar joint venture of Tesla and Panasonic comes a few weeks after the announced its battery partnership with China’s Contemporary Amperex Technology Co Ltd (CATL).

The Empire State Development (ESD) that’s responsible for encouraging business investment and job creation in the state of New York confirmed the fallout between Tesla and Panasonic.

“We understand that Panasonic has made a corporate decision to move away from global solar products, but this action has no bearing on Tesla’s current operations nor its commitment to Buffalo and New York State, according to Tesla,” said ESD Chairman Howard Zemsky

Tesla will be absorbing most of the 400 workers of Panasonic in its facility in New York. Giga New York currently employs around 1,100 workers aims to up that number to around 1,500 workers by April.

Tesla has been setting the stage to ramp Solarglass Roof installation as 2020 kicked off with a hiring spree to boost its solar energy team.

“The demand is very strong and we are working also not just through Tesla Solar Roof, but also through new homebuilders and through just the roofing industry in general, whether is in North America on the order of 4 million new roofs per year,” Tesla CEO Elon Musk said during the company’s 2019 Q4 earnings call.

The Giga New York facility has also ramped production to meet the goal of Tesla’s energy business as evidenced by a big jump to 54MW deployment in the Q4 of last year from Q3’s 43MW.

While the ending of the Panasonic deal could be seen as a temporary setback, Elon Musk and Tesla will host a “company talk” in April at Giga New York. The Tesla chief executive said that it will present a compelling story during the talk that coincides with the date he mentioned for Battery Day. It will also not be surprising if Tesla announces new plans about its solar energy business on the said day.

Elon Musk has been optimistic about Tesla’s energy business.

“…the really crazy growth for as far into the future as I can imagine. … It would be difficult to overstate the degree to which Tesla Energy is going to be a major part of Tesla’s activity in the future,” Musk said during a call with analysts.

Tesla and Panasonic end solar joint venture at Giga New York ahead of April “company talk” event

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Tesla Cybertruck Hotwheels is a glimpse of Elon Musk’s brilliant marketing strategy

Randell Suba

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Posted on February 25, 2020

Just like the upcoming all-electric Tesla Cybetruck, Hot Wheels and Mattel’s 1:10 scale model Cybertruck RC is sensational, selling out five hours after its website launched.

The toy for the big boys remote-controlled Cybertruck was unveiled during the Toy Fair 2020 at the Javits Convention Center in New York. The $400 scaled version of the Cybertruck instantly became the darling of the fair. Primarily designed for collectors, the RC Cybertruck comes with functioning headlamps and taillights, full suspension, all-wheel drive, and, of course, sports the eye-catching dystopian design of Elon Musk’s much-awaited pickup truck. The toy Cybertruck will also feature an operational tonneau, a telescoping tailgate and a loading ramp. It will even have a removable exterior so one can appreciate the interior design of the vehicle.

“The CyberTruck was unveiled November 21, 2019 and on the 22nd we went to work. We started looking at internet references and screen grabs and we mocked up our best stab for a prototype,” Director of Product Design at Mattel Gerry Cody said in an interview with Fatherly.

Mattel and Hot Wheels’ partnership with Tesla is not new by any means as the toymaker started with the Tesla Roadster. In fact, they have a toy Tesla Roadster on the dash of the electric sportscar that Musk sent into space. It has also created products based on the Model S, Model X, and Model 3.

The two companies know Tesla well to the point that they were allowed to produce a reusable broken window glass vinyl that toy collectors can put on their scaled-down Cybertruck.

“When we started building the prototypes, my team and I started asking: what are the features, what are the specs, and we thought about the glass. We weren’t sure what Tesla’s sensitivity was going to be regarding that moment,” Cody said. “We said ‘How about a reusable vinyl sticker?’ And they were into it. It’s not full-time, you users can take it on and off, but it’s something that’s just a great little detail.”

Tesla Cybertruck Hot Wheels RC – Sold Out (Source: Hot Wheels)

According to Cody, the Cybertruck RC is the fastest item for Mattel that zoomed past idea pitch to pre-sale in a matter of 90 days. They’re also amazed how the mini Cybertruck sold out so fast in a few hours.

Only serious toy collectors and Tesla fans would spend hundreds of dollars to get their hands on a scaled version of the Tesla Cybertruck and this further proves the dedicated following of the company within the electric vehicle community.

Elon Musk’s authenticity also reflects on how the company handles unexpected events such as the breaking of the Cybertruck’s windows during its unveiling. Tesla turned it to a marketing opportunity and even released a Cybertruck “bulletproof” t-shirt. A genius move.

Tesla’s collaboration with Mattel and Hot Wheels is a way to extend its showrooms to the rest of the globe. A child holding a 1:64 fast Cybertruck RC or a Tesla fan showcasing a 1:10 scaled model of the electric pickup truck can ultimately help spread the word about the vehicle and the company as a whole.

Of course, the limited-production Cybertruck Hotwheels RC went viral and built up more awareness about the real Cybertruck, which according to Elon Musk had 250,000 orders a few weeks after its unwrapping and roughly 500,000 preorders based on a recent take of an unofficial tracker created by Tesla fans.

Tesla Cybertruck Hotwheels is a glimpse of Elon Musk’s brilliant marketing strategy

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Tesla rival Audi hits the pause button on e-tron production

Randell Suba

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Posted on February 24, 2020

The Audi factory in Belgium paused the production of the e-tron SUV citing production issues such as a battery supply bottleneck. The production of Audi Brussels was shut down Thursday last week and is expected to last until Tuesday.

According to Audi insiders, aside from battery supply issues, there are also shortages of other parts such as rear lights for the e-tron and even sun visors, reported Belgian publication L’Echo.

The spokesperson for Audi’s plant in Brussels clarified that the production issues are not because of the coronavirus outbreak in China where global car manufacturers’ factories for car parts are located.

The factory in Brussels produces the Audi e-tron and the e-tron Sportback, the first two electric vehicles of the German carmaker under the umbrella of Volkswagen. Audi sold about 26,400 e-trons in 2019 but the company declined to give an estimate on deliveries this year, according to Bloomberg.

The current halt in production shows how traditional carmakers struggle to keep up with the pace of Tesla, the undoubted leader in the electric vehicle industry today. Unlike traditional car manufacturers, a recent teardown of the Model 3 by Nikkei Business Publications revealed that Tesla does not depend on multiple other suppliers for its parts, allowing it to push itself to the limits in terms of technologies it wants to use for its vehicles.

In January, Volkswagen CEO Herbert Deiss emphasized during a global board meeting with the company’s senior managers that they need to act fast to avoid having a similar fate as Finnish phone maker Nokia that wasn’t able to keep up with the technology. This announcement came just a couple months after Audi announced that it plans to cut 9,500 jobs through 2025, which will save it 6 billion euros and help fund its push to make electric cars.

Audi Brussels’ halt in e-tron production paints a picture of how labeled “Tesla Killers” simply don’t match the current technologies and capabilities of the electric car maker, despite having the resources for the production of petrol-powered cars. Putting car parts together to make a vehicle is one thing but they still need to catch up in other aspects such as connectivity and driver-assist systems, among other things.

Oh, of course, the killer blow can also be seen when you look at the details, too. The image of an Audi e-tron’s cockpit reminding its owner to change oil is just difficult to look at just like this one below shared by Twitter user  Georg Konjovic.

Tesla rival Audi hits the pause button on e-tron production

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