Tesla’s Elon Musk shows support for Ford

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Tesla CEO Elon Musk recently supported Ford, a supposed rival, by complimenting the all-electric F-150 Lightning and the legacy automaker’s electric vehicle (EV) strategy. Musk’s support highlights Tesla’s ultimate goal for the auto industry.

Musk replied to a tweet by @realMeetKevin, which compared Ford’s net EV income and projected net EV income to Tesla’s net margin. Meet Kevin noted that Ford’s net EV income is -40%, and its projected net EV income was also negative. The Twitter user complimented Elon Musk and the Tesla team for achieving a positive net margin.

Ford announced a new $1.5-$2 billion restructuring plan to reach EV profitability. Ford plans to exit unprofitable locations, cut its headcount, and establish a new staffing structure to reduce costs and increase output as part of its restructuring efforts.

“Always tough with margins for new vehicle lines, especially when there are major technology shifts,” Musk explained to Meet Kevin. “I think Ford’s overall strategy with EVs is smart. The electric F-150 (Lightning) has high demand.”

Ford CEO Jim Farley recently commented on Elon Musk and Tesla’s price cut strategy, noting that Musk’s ‘aggressive’ pricing strategy might be inspired by Henry Ford and the Model T. Farley echoed Morgan Stanley analyst Adam Jonas’ question during the TSLA Q1 2023 earnings call.

Musk’s recent show of support for Ford and his compliment for the F-150 Lightning suggests that Tesla isn’t worried about the competition and remains focused on its ultimate goal: a sustainable energy economy.

During the last earnings call, Elon Musk emphasized that Tesla does not actively try to “destroy” its competitors.

“Certainly, we want all EVs to succeed too. We just want to say that. We’re not launching malicious attacks to try to crush others. Definitely not. We’re opening up Superchargers. We’ve made our patents available for free,” Musk stated. “We’re trying to be helpful here. We’re not out to destroy competitors or anything like that. We’re trying to help competitors, frankly, in any way that we can,” he explained.

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Tesla’s Elon Musk shows support for Ford

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Tesla’s newest lineup trims ‘highly volume additive’ on path to 2M annual build rate

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Tesla’s newest lineup additions are two “highly volume additive” vehicles that will help the automaker reach its potential 2 million unit annual production rate.

Last night, Tesla reintroduced the Model 3 Long Range All-Wheel-Drive, which has been absent from the company’s lineup since August due to a way-too-long waitlist.

Tesla re-launches Model 3 that was way too popular

It was the second trim that Tesla introduced this year, as the Model Y All-Wheel-Drive also was rolled out by the automaker in April.

Analyst and Tesla permabull Gary Black believes the roll-out of the two new vehicle trims will help the automaker achieve an even higher production rate as it aims for at least 1.8 million cars built in 2023.

However, there is potential that the new trims will contribute even further, especially because of their powertrains and prices that could help Tesla achieve 2 million vehicles this year.

“We believe both new trims will be highly volume additive,” Black wrote. “M-3 because it’s an AWD priced $6k below the M-3 Performance (pre-EV credit); M-Y SR because it’s at a lower price point than the best-selling M-3 LR AWD.”

The Model 3 Long Range All-Wheel-Drive is an ideal option for many buyers because it offers the same AWD powertrain as the Performance configuration but with more range.

Many drivers do not desire the acceleration or top speed the Performance Model 3 offers, making the Long Range AWD vehicle a more ideal option. This would be backed up by the waitlist being too long, as more buyers opted for this vehicle than the Performance.

After all, more range for $6,000 less, before the EV tax credit, is an ideal situation financially.

Additionally, the Model Y All-Wheel-Drive is less expensive than the re-introduced Model 3 LR AWD while offering additional room due to its crossover SUV body style.

Nevertheless, the Model 3 Long Range All-Wheel-Drive is still expected to become Tesla’s best-selling configuration of the all-electric sedan in Black’s estimation “since many buyers will not buy a $40k+ car with RWD and M-3 Performance was priced at $53,240.”

Tesla’s 2022 Production Goals

While Tesla has listed 1.8 million vehicles as the bogey for the year, CEO Elon Musk stated the number the automaker could actually accomplish is slightly higher during the Q4 and Full Year 2022 Earnings Call:

“I mean, our internal production potential is actually closer to 2 million vehicles, but we were saying 1.8 million because, I don’t know, there just always seems to be some freaking force majeure thing that happens somewhere on Earth. And we don’t control if there’s like earthquakes, tsunamis, wars, pandemics, etc. So if it’s a smooth year, actually, without some big supply chain interruption or massive problem, we actually have the potential to do 2 million cars this year.”

Musk is convinced demand is already high enough to reach that figure and with the two new trims being rolled out in the past month, there is a lot of indication Tesla will reach its 1.8 million unit goal easily.

The addition of the Model 3 LR AWD could be Tesla’s key to 2 million cars this year.

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Tesla’s newest lineup trims ‘highly volume additive’ on path to 2M annual build rate

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Tesla quietly secures new facility, but its purpose remains unclear

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Tesla has acquired a new warehouse location in Marysville, Washington, but has yet to announce what the new facility will be used for.

Since its founding, Tesla has been on a mad dash to ramp production. The automaker started with its Fremont, California facility but now assembles vehicles across three countries, with countless others in the works. Now, Tesla has acquired a new property in the United States, further expanding its footprint in its home market.

The new Tesla facility was initially reported by the Puget Sound Business Journal, which identified the freshly constructed warehouse as Tesla’s after an announcement from the construction company and property owner. According to its reporting, the 245,000-square-foot facility will be used for part assembly, though Tesla has yet to verify these claims. The newly leased facility is the first of many to be part of a massive new 5.1 million square foot manufacturing center home to numerous manufacturers on the West Coast of Washington State.

The idea of a small component supplying facility becoming part of Tesla’s production fleet in the United States certainly fits its MO, especially as it looks to expand battery manufacturing in North America to maintain its EV incentives.

Other hypotheses have already emerged regarding what the new facility could be used for, but they range in probability and practicality. Some have estimated the new warehouse could be used as a component or completed vehicle storage area. However, being so far from the nearest Tesla production facility, that seems impractical. Others have wondered if the new facility could work in conjunction with an upcoming Canadian gigafactory, but considering Tesla’s focus on Quebec and Ontario on the other side of the continent, that seems equally unlikely.

This new warehouse location enters an increasingly extensive portfolio of Tesla properties in the United States that have yet to be retrofitted for their intended purpose. Other locations include a roughly 600,000-square-foot facility just outside St. Louis and a 400,000-square-foot facility in Houston.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

Tesla quietly secures new facility, but its purpose remains unclear

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