Ford is realizing that the self-driving car market is not as simple as it thought

Simon Alvarez

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Posted on April 10, 2019

Ford Chief Executive Jim Hackett recently admitted that the company has “overestimated” the arrival of full self-driving vehicles. While speaking at the Detroit Economic Club on Tuesday, the Ford CEO noted that while the company’s first autonomous car is still coming in 2021, the applications of the vehicle’s self-driving technology will be limited.

“We overestimated the arrival of autonomous vehicles. Its applications will be narrow, what we call geo-fenced, because the problem is so complex,” the Ford executive said.

Hackett is leading Ford in a rather challenging time, with an $11 billion overhaul for the company currently underway. The costly overhaul will result in closed factories, thousands of workers being laid off, and the company’s traditional sedan lineup being retired in favor of sports utility vehicles and trucks. For Hackett, autonomous cars still hold a lot of potential, as it could effectively change the transportation sector when they do get released.

“When we break through, it will change the way your toothpaste is delivered. Logistics and ride structures and cities all get redesigned. I won’t be in charge of Ford when this is going on, but I see it clearly,” he said.

The comments of the Ford CEO are rather surprising considering the company’s incredibly high rankings in the results of Navigant Research’s automated driving system study for 2018. The research firm listed Ford as 3rd out of 20, only falling behind Waymo and GM Cruise, both of which have been actively developing full self-driving solutions for years. Tesla, which is also in the process of developing full self-driving solutions, was ranked by Navigant as second to last, just above Apple.

Navigant senior analyst Sam Abuelsamid explained Ford’s strategy in the autonomous driving race. “Ford’s not trying to be the first to market. Their goal is to have the right kind of business developed specifically for autonomous service, not an adaptation of an existing vehicle,” he said.

The recent comments of Ford’s CEO highlight the challenges that are involved in the development of self-driving solutions. Waymo and GM Cruise have been testing their vehicles for years, and both companies are only able to use their technology in geo-fenced areas. Tesla’s Full Self-Driving suite, which was developed through billions of miles of real-world data, is yet to be fully released but is expected to work in most real-world conditions.

If Elon Musk’s plan for Tesla in 2019 pans out, the first features of the company’s Full Self-Driving Suite will be released this year. Tesla is already preparing to showcase some of these later this month at its upcoming Autonomy Investor Day on April 22. During the event, attendees will be able to experience test drives in vehicles equipped with Autopilot and Full Self-Driving capabilities that are yet to be released.

Ford is realizing that the self-driving car market is not as simple as it thought

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Tesla Hardware 3 upgrade can be conducted by mobile service team, says Elon Musk

Simon Alvarez

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Posted on April 8, 2019

Tesla CEO Elon Musk has confirmed that the installation of the company’s custom Full Self-Driving Hardware 3 computer could be accomplished through its ever-expanding network of mobile service units. With this system, Tesla owners who purchased Full Self-Driving will have their vehicles upgraded in a completely effortless and convenient manner.

Elon Musk previously emphasized that HW3 is built with the same physical footprint as its predecessor, allowing for a quick and easy retrofit for vehicles that will require an upgrade. Previously, the Tesla CEO noted that the Hardware 3 installation will involve a quick trip to a service center. Musk has revised his statement in a recent tweet, stating that the company’s mobile service team should be able to handle the task without any issues.

The utilization of Tesla’s mobile service team for the upcoming Hardware 3 retrofit is a strategic move for the electric car maker. With thousands of vehicles to retrofit, conducting the upgrade in a service center will likely result in bottlenecks due to the number of vehicles that need to be upgraded. By literally sending the HW3 to owners’ homes, Tesla’s service centers can focus on tasks that are more urgent, such as vehicle repairs. This strategy also plays into the strength of Tesla’s mobile service network, as the unit continues to grow significantly by the quarter.

Musk also dropped a couple of tidbits about the company’s custom Self-Driving computer, which is already in production. According to Musk, HW3 is “at about 5% compute load or 10% with full fail-over redundancy” when handling tasks like Navigate on Autopilot with automatic lane changes. In comparison, Musk noted that HW2.5 is at about ~80% compute load when processing similar tasks.

Tesla’s Hardware 3 is specifically built to attain autonomous driving. Discussing the capability of the custom hardware in the Q3 2018 earnings call, Musk estimated that the custom computer should be able to provide the company’s electric cars with a 1,000% improvement in processing capability compared to existing NVIDIA components. Musk explained this point in his appearance at ARK Invest’s For Your Innovation podcast earlier this year.

“So right now, we can process on the order of 100 frames a second and we really need to do a lot of work in terms of cropping the frames, and sort of bending the pixels, and not going to full resolution on all cameras, that kind of thing with the current hardware. We’re at full frames, full resolution with the Tesla hardware. All cameras, at full resolution, full frames, and it still hasn’t tapped out,” Musk said.

Some of the capabilities of Hardware 3 will likely be showcased this April 22, when Tesla holds its Autonomy Investor Day. The event, which will be livestreamed, will include talks from key executives who were involved in the development of the company’s autonomous software and hardware, including CEO Elon Musk, VP of Engineering Stuart Bowers, VP of Hardware Engineering Pete Bannon, and Sr. Director of AI Andrej Karpathy. Test drives in vehicles equipped with yet-to-be-released Autopilot and Full Self-Driving features will also be offered for the event’s attendees.

Tesla Hardware 3 upgrade can be conducted by mobile service team, says Elon Musk

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Tesla to support in-car video playback using free Supercharger WiFi, says Musk

Simon Alvarez

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Posted on April 8, 2019

In a recent announcement, Elon Musk has stated that Tesla’s electric cars will soon be able to support video playback while they are on Park and connected to a WiFi network. This feature will take advantage of a planned upgrade to the Supercharger Network, which will give free WiFi to Tesla owners recharging their vehicles.

Using the Supercharger Network as WiFi hotspots is a pretty strategic move for Tesla, particularly as it will make visits to the charging stations much more enjoyable for electric car owners. Supercharger stops have already gotten more convenient over time with the addition of features like TeslAtari and the rollout of the faster Supercharger V3. With in-car video playback capabilities, wait times in Superchargers will most definitely be even better.

In-car video playback and streaming will truly shine for electric car owners who are conducting long road trips. When traveling great distances, both drivers and passengers are best advised to take brief rests to combat fatigue. During these breaks, passengers of Tesla’s vehicles will appreciate the capability to access and watch their favorite content online while preparing for the next leg of their trip. This is something that travelers already do today, though video streaming is usually done using mobile devices such as smartphones or tablets, both of which have smaller displays than Tesla’s electric cars.

A key statement in Elon Musk’s Twitter post is his emphasis on all Superchargers having free WiFi over time. This is a notable statement since the Supercharger Network has over 12,000 stations (and growing) across the globe today. For Tesla to provide free WiFi to every station, the electric car maker must ensure that it can secure internet coverage in any location worldwide. Fortunately for Tesla owners, Elon Musk’s private space firm, SpaceX, is already making headway into such a project, dubbed Starlink.

SpaceX’s Starlink is a satellite constellation aimed at providing low-cost, high-speed internet connection to anywhere across the globe. SpaceX has been making some headway with the constellation’s deployment, announcing earlier last month that new Starlink satellites will launch from Florida this Spring using the company’s tried-and-tested Falcon 9 rocket. With such upcoming milestones, it might not be too long before SpaceX starts conducting dedicated Starlink launches in the near future.

Elon Musk has not posted the date for the rollout of Tesla’s in-car video playback capabilities, though last August, the CEO responded positively to a request from a Model 3 owner who asked if video streaming services such as Netflix and YouTube will be supported in the future. In his reply, Musk wrote two words: “Version 10.”

Tesla to support in-car video playback using free Supercharger WiFi, says Musk

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