Lubricant giants Prolong have upset the industry once again with their unique lifetime engine warranty. As the ONLY oil manufacturer to offer this level of assurance on their products, it might just get a few of the big names sweating!
The comprehensive warranty is available to anyone with a qualifying vehicle under 100,000 miles that uses – and continues to use – Prolong lubricants. Having done so, Prolong offer to warrant the engine for the owners lifetime. This warranty doesn’t just cover against lubrication related failures, like many do, but also covers against components actually ‘wearing out‘, which is the root cause of nearly all mechanical engine problems. Although the warranty has been on the product for years, UK consumers are only just starting to realise its benefits.
Sharp-eyed viewers may have already spotted Prolong’s latest TV advert playing around Top Gear re-runs and WRC coverage on carefully selected freeview and digital channels. The adverts use state of the art graphics to show how Prolong’s patented ‘Surface Modifying’ technology actually bonds to the engine’s surface at an ionic level to provide unparalleled protection for all moving parts.
The oil’s bold claims seemed so contentious upon its launch in the US, that Prolong were taken to task (and court!) by all of the big oil companies, in a vain attempt to discredit their seemingly superior performance. A plan that somewhat backfired on them, when America’s Federal Trade Commission, after numerous independent tests, ruled that not only were Prolong being 100% accurate in their claims, but several of their competitor weren’t – with inevitable consequences. The upshot being that Prolong were granted the ability to legally use the straplines “The World’s Most Powerful Oil”, “No Equal In The World” and “The Ultimate In Protection & Performance” with impunity. There’s “probably” a well known Danish brewery that would like be so definite in their claims!
On launching the TV campaign, Prolong UK Sales Director, Mike Purchase said; ‘The main force behind the campaign is to raise awareness about our lifetime engine warranty with UK consumers. We’ve actually created the automotive equivalent of a chocolate bar that doesn’t make you fat, so I understand that there will be a little initial skepticism from canny UK consumers. That’s why we’ll put our money where our mouth is, to prove that the product actually works. This product has been tested and used in F1, Top Fuel Drag Racing, World Rallying and is currently being evaluated by Richard Noble OBE and his Director of Engineering for use in the 1,000 mph World Land Speed record rocket/jet car attempt. It won’t be phased by any road or commercial application.’
The warranty form can be simply administered by the end user to make life easy for them and the supplying dealer. Particularly as to date, even in the US.. nobody has ever made a genuine claim.
A new range of point of sale is also available, along with a range of free delivery options to retailers looking to exploit public interest created by the TV campaign.
For more information on the unique propertires of Prolong and details of the lifteime engine warranty, please visit www.prolong-uk.com
Although very few of us have the budget and talent to compete with RCM’s considerable track prowess, this is one small, but worthwhile step in the right direction!