THOR Racing Moves To Superb New Premises

Respected tuner and dyno specialist THOR Racing have completed their move to its their new purpose converted 5500 ft2 premises in Canley, Coventry.

Having rapidly outgrown its old, picturesque unit near Kenilworth, the firm’s burgeoning order book has necessitated the move to a much larger and better equipped building. With parking for 12 cars externally and four dedicated customer arrival spaces, the new building offers customers new and old the chance to have their performance car worked on by highly trained technicians in a superbly equipped environment.

A 4000ft2 workshop offers a viewing platform for anyone who likes to think of tuning as a spectator sport and a raft of purpose built areas house an engine ‘clean’ room, stores, fabrication suite and 1600 BHP Dynapack dyno cell. The dyno room is rather special, benefitting from full sound proofing and an air-exchange system to faithfully replicate on-road conditions for perfect mapping.

An ECU and loom area also allows THOR’s technical team to custom-build ECU solutions for almost any type of internal combustion engine.
THOR has also invested substantially in the whole customer experience, with a full perimeter camera security system and comfortable waiting area, complete with games console, free drinks and live dyno data feed, to allow you to relax in comfort whilst you’re watching you pride and joy being put through its paces.

A significantly larger office complex and meeting room also allows one-to-one or group discussions with teams or distributors and better still, Tile Hill train station is only 100 metres away and a bus stop opposite, making for the ultimate in commuter convenience.

On opening the new premises, THOR Managing Director, Peter Betts commented, ‘We’re delighted to have found such a complete new home for THOR.
Everything that we wanted to be able to offer our customers will be available from these new premises, and once the dust has settled from the move, we will be offering a comprehensive range of servicing, tuning and mapping services on a vast range of performance machinery. The new premises offer a much nicer environment for both the clients and our team and we’re looking forward to welcoming past and present customers here. Please do drop in for a cuppa and a nose round!’
The new address is
894 Charter Avenue
For more details on the vast THOR range of tuning parts please click to or call the team on the new number, 0330 555 4545.

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