Forget E: Lincoln opts for “Grand Touring” to denote electrified vehicles

2020 Lincoln AviatorLincoln executives spent a lot of time deciding what to call the brand’s electrified vehicles, and the winning nomenclature might be unexpected: Grand Touring. Ford’s luxury division decided on the Grand Touring name for its electrified vehicles after much consideration and work with focus groups, Automotive News (subscription required) reported…

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