Leading lubricant manufacturer Prolong UK is set to rebrand its entire product range under the new moniker of Synionic. The new nomenclature and logo will soon be seen on its entire range of specialist high performance oils, lubricants and car-care products.
Prolong shot to fame over a decade ago, becoming known as the oil of choice for race teams and discerning enthusiasts. Having proven its worth at every level from F1 through to NASCAR, Top Fuel Drag racing and Time Attack, the product’s superior film strength and ability to ionically bond to the engines surfaces set it apart from the competition, which in the main, still rely on a ‘hydrodynamic wedge’ to keep moving components apart.
Explaining the move, Mike Purchase, Sales Director of parent company ANP Ltd said, ‘The differentiation between Prolong and Synionic is an important one for us. When we first started with Prolong in the UK, we were simply importing it. Over the last few years, we have developed our own blending facilities and have been working tirelessly to improve the performance of its formulation, particularly with regard to its environmental impact upon disposal. The Synionic product is entirely new, so we felt that it deserved an all-new brand. It’s a fully synthetic lubricant that uniquely bonds at an ionic level to moving metal surfaces – hence the name, Synionic.’
The new branding will roll out to retailers over the next few months. Leading race teams have already shown a keen interest in the new range, including multiple Time Attack and Ten Of The Best Champions, Roger Clark Motorsport who have been trialling the latest lubricants as part of their development programme for the 2011 season.
For more information on this, or any Synionic product, please call them Synionic UK on 01628 828473 or click on www.synionic.com
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