Santa Pod Raceway, the home of European drag racing, has announced that it is once again to partner with Marangoni, the respected Italian tyre manufacturer for the 2011 season.
The deal sees the tyre firm taking title sponsorship of two of Santa Pod’s key events; The Marangoni Fast Show on Sunday 27th March and Marangoni USC on the weekend of the 5th to the 7th of August, in addition to branding around the FIA sanctioned venue. The package also includes significant coverage of the two television shows that are created around each event and will be aired on Motors TV and Eurosport throughout the year.
Commenting for Santa Pod, Caroline Day, Marketing Manager said, ‘We are delighted to welcome Marangoni back for another year with us. It’s always very gratifying when we can see that previous sponsorship placement has worked and the client has clearly derived value from it. Next year, both shows look set to draw even bigger crowds, thanks to greater pre-publicity and an even better line up, plus our TV format is also drawing bigger viewing figures each year, meaning that Marangoni’s presence at ‘The Pod will be very hard to miss.’
For Marangoni, UK Brand Manager Greg Graham said, ‘Santa Pod is a fantastic fit for the Marangoni brand. Not only in terms of the sheer number of enthusiasts that pass through its gates each year, but also because both the show-goers and Santa pod staff are passionate about the tuning and motorsports scene. When we first took brand space and title sponsorship here two years ago, it helped us to quickly achieve a higher level of brand recognition in several key markets, and undoubtedly assisted us when we forged our exclusive supply arrangement with Kwik Fit. Our goal for 2011 is to further enhance the visibility of the Marangoni brand in the UK consumer marketplace, in turn assisting our partners at Kwik Fit to maximise the brand’s potential. We can see already that our shows promise even more core content for true petrolheads this year, so I hope that you’ll all join us on Europe’s most famous drag strip!’
For more details please click to www.santapod.com or call the team on 01234 782828.
The new range is the most advanced form of lubricant on the market and comes in all grades and weights. Naturally, Synionic can also offer custom blends and bespoke formulations to suit individual teams or engineer’s requirements and this can be done on a very sensible minimum order quantity. The firm can also offer a full post-race lab analysis to help identify any possible enhancements or improvements to be made. This has proven invaluable in the past by allowing teams to drop the ‘weight’ of the oil, therefore reducing drag, without increasing wear. In the case of one client, ADR Engineering, technicians saw significant power gains purely from the gearbox oil alone. This was achieved by reducing in stages from 75w90 right down to 10w40 and analyzing the product after each test run to assess wear – or more importantly, the lack of!
Synionic can be subjected to these extreme tests because it differs significantly in its formulation from normal lubricants. Put simply, normal oil is designed to prevent juxtaposed metal parts from touching each other. Under microscopic examination, tiny peaks which are formed as the result of metal finishing (known as ‘asperities’) can be seen, which rely on the film strength of the oil used to keep them apart. ’Film strength’ basically refers to the pressure that can be exerted on a lubricant before it is forced out of where it is required. As heat and/or pressure increases, the tiny peaks cut through the oil film, resulting in scoring, heat and additional friction. Synionic differs in the fact that it actually treats and modifies the surface of the metal components that it comes into contact with, rather than modifying the oil carrier itself.
The funky new niche model from the Japanese manufacturer already has leftfield good looks and superb driving dynamics to its credit, but with the fitment of the new Eibach upgrades, it can start to punch far above its weight in the turns.