Dotz Wheels to Mod Live At USC 2010

Leading wheel designer Dotz has long been known as the ideal ‘first call’ to improve the look of any car, but for this year’s Ultimate Street Car show at Santa Pod, they’re going one better! Over the three days of the show between the 6th and 8th of August, an assembled Dotz team will transform a stock hatchback into a showstopper, changing almost every part of the car in the process!

In front of a capacity 35,000 crowd, the Dotz build area will be a hive of activity over the weekend as the chosen ride literally gets reduced to a rolling shell, before having numerous upgrades including interior, suspension, induction, exhausts, brakes, audio and of course, a bespoke set of Dotz wheels. As a piece of literal ‘performance art’ it should be quite some spectacle with the team attempting to fit a week’s worth of work into the timeframe of the show.

It’s not only the thronging crowd that will get to enjoy watching the team perform under pressure, as the whole show, including the build, is being filmed for a one-hour special going out on Motors and Eurosport in peak-time air-slots later in the year.

So what car will they use? ‘That’s under wraps at the moment,’ explained Alcar UK Managing Director Kevin Greer. ‘We are still talking to our build and commercial partners to make sure that we all put on the very best show – and the car has to reflect that. The build will be inspirational, informative and entertaining, so bank on it being a core tuner motor – and that we’re going to throw a catalogue of the very best tuning parts at it over the weekend. All being well, if we finish on time, the plan is to run it up the strip to close the show on the Sunday.’

The build area certainly sounds like the place to be during USC with DJs, Models, wheel displays and Dotz merchandising to entertain the crowds as well as the delicious dilemma of well they/won’t they get it all finished on time?

‘We’re quietly confident.’ Smiled Kevin, ‘but that’s an awful lot of work in a tiny amount of time. Join us and find out!’

For more details of the Dotz alloy wheels range, or Alcar’s extensive portfolio of wheel designs, please click to or call 01622 713800

Alcar Launches New 2010 Collection and Brochure

Alcar, the UK’s leading wheel manufacturer and distributor has launched its 2010 catalogue. The 19 page publication outlines the firm’s superb new range for the coming season and has already been sent to over 2000 leading retailers across Europe.

As well as some exciting new additions to Alcar’s award-winning Dotz alloy wheel range, the catalogue also outlines their stunning new Calibre range – aimed squarely at niche and retro car markets – with what are bound to be some of the ‘must have’ designs this year.

Notable new releases include the evocative ‘Vintage’ – a pseudo split-rim cross-spoke wheel that oozes ‘80s touring car cool and ‘Dub, which as the name suggests, should find many fans in the Euro and VAG scenes.

The Calibre range has also set out to cater for the burgeoning light commercial and SUV markets, with numerous designs available in the correct offsets, stud patterns and load indexes for these heavier machines. Designs like the Tour and Trek will look superb on vehicles like the VW Transporter and Mercedes Vito, whilst the new Tairo mixes immense strength with high fashion for the 4×4 market.

On launching the 2010 collection, Alcar M.D, Kevin Greer said. ‘We’re extremely proud of our 2010 line up. Not only have we got some of our greatest designs to date, but we’re very excited about the niche markets that we can service with the new Calibre range. Pre-orders on those new designs suggest that the dealers are already getting fired up about them. It’s going to be a good year!’

The new catalogue also outlines details and order processes for the new Alcar online web shop and is freely available to any trade or retail customers by calling, or emailing Alcar directly

DOTZ Brand Receives ‘Highly Commended’ In 2010 Fast Car Awards

DOTZ, the respected European alloy wheel manufacturer has just received ‘Highly Commended’ in the in 2010 Fast Car Awards. The magazine, still consistently the highest selling title in the tuning press, looked carefully at all of the major players in the market before awarding the much-vaunted accolade.

To read more about the new Dotz Alloy Wheel please visit Rims4U: