Ford commits to electric F-150 pickup truck as legacy auto buckles under EV pressure

By Simon Alvarez Posted on January 17, 2019 During a presentation at the Deutsche Bank Global Automotive Conference in the MGM Grand in Detroit, Jim Farley, Ford’s president of global markets, made a blockbuster announcement. After more than 40 years in the market, and amidst the impending arrival of vehicles like the Tesla pickup truck …