Santa Pod Raceway, the home of European drag racing, has announced that it is once again to partner with Marangoni, the respected Italian tyre manufacturer for the 2011 season.
The deal sees the tyre firm taking title sponsorship of two of Santa Pod’s key events; The Marangoni Fast Show on Sunday 27th March and Marangoni USC on the weekend of the 5th to the 7th of August, in addition to branding around the FIA sanctioned venue. The package also includes significant coverage of the two television shows that are created around each event and will be aired on Motors TV and Eurosport throughout the year.
Commenting for Santa Pod, Caroline Day, Marketing Manager said, ‘We are delighted to welcome Marangoni back for another year with us. It’s always very gratifying when we can see that previous sponsorship placement has worked and the client has clearly derived value from it. Next year, both shows look set to draw even bigger crowds, thanks to greater pre-publicity and an even better line up, plus our TV format is also drawing bigger viewing figures each year, meaning that Marangoni’s presence at ‘The Pod will be very hard to miss.’
For Marangoni, UK Brand Manager Greg Graham said, ‘Santa Pod is a fantastic fit for the Marangoni brand. Not only in terms of the sheer number of enthusiasts that pass through its gates each year, but also because both the show-goers and Santa pod staff are passionate about the tuning and motorsports scene. When we first took brand space and title sponsorship here two years ago, it helped us to quickly achieve a higher level of brand recognition in several key markets, and undoubtedly assisted us when we forged our exclusive supply arrangement with Kwik Fit. Our goal for 2011 is to further enhance the visibility of the Marangoni brand in the UK consumer marketplace, in turn assisting our partners at Kwik Fit to maximise the brand’s potential. We can see already that our shows promise even more core content for true petrolheads this year, so I hope that you’ll all join us on Europe’s most famous drag strip!’
For more details please click to www.santapod.com or call the team on 01234 782828.