BMW’s M division has a new appropriately titled home in M Town. The company announced on Wednesday that M Town has opened its gates as a digital community for owners of BMW M cars. M Town’s theme is “where too much is just right.” The motif follows BMW’s launch of the “Too Much” ad campaign, and M Town interweaves original content inside a…BMW M launches M Town digital community for gearheads
BMW’s M division has a new appropriately titled home in M Town. The company announced on Wednesday that M Town has opened its gates as a digital community for owners of BMW M cars. M Town’s theme is “where too much is just right.” The motif follows BMW’s launch of the “Too Much” ad campaign, and M Town interweaves original content inside a…